What is SEO and it’s Types?


Summary
Search Engine Optimization or SEO, as it is called, uses techniques that help increase the visibility of a website. SEO not only improves a website’s ranking but makes it a part of organic search results. But before you go ahead and implement SEO or your website or hire a company, it is important to have a clear understanding of what SEO is and its types. Let us learn about the same in detail.

Article Body
Thanks to the advent of the internet, almost everyone uses search engines for information. Be it a new product, a service or a business; you can find the information in seconds when you use search engines like Google or Bing. The results that are obtained on search engines are called “Search Engine result pages” or SERPs.

If you are a website owner and you do not find your website on the very first pages of SERPs, it is time you take SEO seriously. You can even hire the best SEO agency for the same. By doing so, you can easily improve your website’s visibility with the help of targeted keywords.
Before we learn about the types of SEO, let us understand who SEO actually works.

How does SEO work?
Whenever a user searches on websites like Yahoo, Google, or Bing, they use phrases or terms that are technically known as keywords. The search engines provide a list of relevant websites based on the keywords entered and the keywords used on the websites. Websites like Google consider various factors like Page ranking, trust score and more before placing a website on the first page results.

Understanding the Three Types of SEO
SEO is of three types, and a website needs all three of them to perform well in organic search results. They are,
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO


The three types help an SEO expert to breakdown the strategy and effectively execute their optimization plans. Let us review each of these in detail to learn their importance.

On-Page SEO
On-Page SEO includes strategies that are related to the content posted on the website. Using On-Page SEO, web owners can easily optimize every page on a website. By doing so, you can help the search engines to understand the content on the page, the topic, and that the content is valuable to the readers.

On-page SEO includes
Keyword Research – This is a process where the right keywords are chosen, which are used in the content of the targeted page
Creating Content – Like we always hear, “content is king,” and this is why you need to create high-quality content that includes the target keywords. But, make sure that the content is not stuffed with keywords.
Optimization of Keywords – This is the stage when the targeted keywords are placed at the right places using Meta tags.

Off-Page SEO
The techniques used as a part of off-page SEO not only strengthen the website’s presence but also influence the relation it has with other webpages of similar niche.
Off-page SEO strategies build the authority and reputation of a website, both of which are necessary to show a search engine that the web page is reliable and reputable.  The technique mostly includes creating quality backlinks. By making sure that a good number of links point to your website from authoritative websites shows that it is established and quite valuable. SEO agencies use various guest posting as well as link building tactics for the same.

Technical SEO
The strategies used as a part of Technical SEO are mostly related to the non-content elements. These include strategies that improve the backend structure of a website, strengthening its foundation.

Web owners can use technical SEO to improve the readability of a website, thus making it easy for search engine crawlers to crawl a website. Google prefers websites that provide user friendly content, and experience as they are of high-quality. User experience also affects the website’s traffic and engagement rates. Some of the factors that are considered in technical SEO are

·        The loading speed of the site
  •       Responsiveness
  •       Architecture
  •       Structured data
  •       Site’s security
  •       Crawlability


Best SEO agencies make use of all three types of SEO to enhance their marketing strategies. In order to come up with an SEO plan that shows good results in less time, web owners need to focus on all the SEO types. This not only improves the website’s ranking but also increases its chances of showing in the first-page search results.
So, make use of on-page, technical, and off-page SEO as a part of your Search Engine Optimization plan.

Other than the three types of SEO, there are different techniques implemented by various marketers. It is important to learn about them as it helps you make an informed decision. By using the wrong technique to get instant rankings, you can cause more harm to your website than doing any good.

Four SEO techniques you need to know about
White Hat SEO – White Hat SEO techniques include the activities that are performed to increase the rankings of the websites using reliable and genuine methods. The strategies used do not violate any guidelines of SEO. Though White Hat SEO techniques take time, they are safe and provide long-lasting benefits.
Black Hat SEO – The strategies used as a part of Black Hat SEO help websites get instant rankings and visibility on search engines, but are not recommended for long term organic traffic. The techniques include using hidden content or doorway pages and more.

Grey Hat SEO – As a part of Gray Hat SEO, marketers make use of both black hat and white hat SEO techniques to obtain good rankings. Irrespective of using both methods, there are high chances that your website might be at risk.
Hence, it is always recommended to use White Hat SEO techniques, even when it takes time to see some results.

Why using SEO services is a must?
In today’s competitive world, you need to have both visibility and traffic in emerging as a success. Your website needs a good ranking as it helps gain leads, resulting in growth. Search engines are becoming smarter by the day, and this makes it important for a business to utilize its power to the fullest, and only SEO can help you with that.
So, just the first step and optimize your website with the help of SEO marketing agencies.

Author Bio
Wisertech Solutions is a reliable and reputed SEO agency that can help your website gain traffic and visibility.  Be it on-page or technical SEO, website development or content writing the digital marketing experts take care of it all. Contact us to know more about the services provided!

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